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The best thing to do is rinse your eyes under running water for at least 15 minutes.
After that put some lubricating ointment (lacrilube and refresh pm are some brand names) and goop up your eye real good.
What kind of lotion was it and how much do you think you got in your eye (rubbed it in a little bit or a large glob etc)?
Thanks. Lotion: Equaline sunscreen, spf 50, very water resistant, PABa-free,
the lotion was still on my hands, it seems, when I rubbed my eyes.