Use a standard essay format for responses to all questions (i.e. an introduction, middle
paragraphs and conclusion).
Responses must be submitted as a MS Word Document only, typed double-spaced, using a
standard font (i.e. Times New Roman) and 12 point type size.
Word count is NOT one of the criteria that is used in assigning points to written assignments. However, students who are successful in earning the maximum number of points tend to submit written assignments that fall in the following ranges:
3 full pages long
References are listed in two places.
The first reference is briefly listed within your answer. This
includes identifying information that directs the reader to
your List of References at the end of your Written Assignment.
The second reference is at the end of your work in the List of References section.
All references cited should provide enough identifying
information so that the reader can access the original material.
This paper will be written according to APA Paper style.
Bryson’s is a mid-sized hotel chain that is entering a competitive market. The chain needs
to differentiate its service from that of competitors, positioning itself as a hotel chain with
excellent service at an affordable price. How can it achieve this using internal marketing?
Please include two citations.
Your marketing manager has asked you to develop a new customer strategy for your
company. Additionally, you have been asked to develop, specifically, a market-penetration
strategy to assist in gaining new customers. Describe a market-penetration strategy in this
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