How JustAnswer Works:

  • Ask an Expert
    Experts are full of valuable knowledge and are ready to help with any question. Credentials confirmed by a Fortune 500 verification firm.
  • Get a Professional Answer
    Via email, text message, or notification as you wait on our site.
    Ask follow up questions if you need to.
  • 100% Satisfaction Guarantee
    Rate the answer you receive.

Ask Eric M. Your Own Question

Eric M.
Eric M., Master's Degree
Category: Essays
Satisfied Customers: 2198
Experience:  BS and MS in computing, pursuing MBA, founder of a half-dozen start up businesses.
Type Your Essays Question Here...
Eric M. is online now
A new question is answered every 9 seconds

ASSIGNMENT 07 BM350 Marketing Management Directions: Be

This answer was rated:

BM350 Marketing Management

Directions: Be sure to make an electronic copy of your answer before submitting it to Ashworth University for grading. Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page for specific format requirements.
Case 11: and the Global Motorcycle Industry (pp. 354-358)
This case discusses the success of Harley-Davidson and reviews its global position in 1998. It discusses the company's initiatives that continued a thirteen-year record of growth in revenues and earnings. The company had a phenomenal 74 percent increase in the value of the firm in 1998 alone. It offers market share and sales information for global competitors in three regions, North America, Europe, and Asia/Pacific, and briefly discusses the product offerings of competitors including BMW, Honda, Kawasaki, Suzuki, and Yamaha.
The case has been kept relatively short since the Web sites for Harley and its competitors contain abundant additional information. The major objective of the case is to get you to visit these Web sites, compare them, and evaluate them as strategic marketing tools
1. Why is the Internet a particularly good promotion medium for Harley-Davidson? Discuss at least three (3) reasons. (55 points)

2. What different roles could Harley-Davidson’s Web site play for Harley owners, for people shopping for a motorcycle, and for people just interested in motorcycles in general? (45 points)
Hey! I'll be happy to help you with this.

Here are my thoughts on this: (link)

Eric M. and other Essays Specialists are ready to help you

Related Essays Questions