Resource: Marketing Myopia Article (Found on OLS)Using the “Marketing Myopia” article supplied on the class website, write a 2 – 3 page brief summary of the article describing the purpose of the authors’ research and findings, and assess the importance of this research in relation to an organization’s marketing strategy and tactics. As part of this summary and assessment you need to supply at least 2 present day examples of companies that you feel exhibit myopic tendencies. APA Formating.
Optional Information: Level/Year: Junior in College Subject: MKT/421
Hi Gina, I will get started on this for you! I have to log onto UoP and see if I have access to this article. If not, I will let you know :)
i have it, how do i upload it
Sorry, I logged off to get dinner. You can use mediafire or just type a word in a reply to me, highlight the word then click the image of the chainlink to locate the file from your computer docs and insert it here.
I'll give it a whirl.
http://www.mediafire.com/file/dw1ql1vw79ey5ld/MKT421-MarketingMyopia.pdf
That was cool. never did that before.
Hi Gina, I got it downloaded...you are too funny! The learning team one you posted was picked up by another person before I got to it. If you still want me to do it you can just post to her and let her know so she will opt out. Till then, I am locked out of posting to that question.
Damn, the lady already finished it. I wanted you to do it. I put it under you, so that you would answer it. Sorry, girl, i only have one assignment for this week then. this one.
That is fine. When its requested through my profile it only locks it for 15 minutes before opening it up to everyone. If you put Brittany on it then nobody will take it. :) Glad she got it done so fast though!!!!
Experience: AA/Accounting BS/Business
when do you think you can have it by?
Hi Gina,Sorry...almost done!
Youre good. Thanks for getting back to me.
Hi Gina, I am sorry this is so late. I hope you can still use this:https://www.box.com/s/9cf4ca52e3723c239353You already paid so please remember that you dont have to accept it :)Thank you,Brittany