How JustAnswer Works:

  • Ask an Expert
    Experts are full of valuable knowledge and are ready to help with any question. Credentials confirmed by a Fortune 500 verification firm.
  • Get a Professional Answer
    Via email, text message, or notification as you wait on our site.
    Ask follow up questions if you need to.
  • 100% Satisfaction Guarantee
    Rate the answer you receive.

Ask Erdaram Your Own Question

Erdaram
Erdaram, Composer, Bass, Guitar, Keyboards
Category: Entertainment
Satisfied Customers: 1923
Experience:  I have been Writing, Arranging, Composing, Preforming and Recording Music for 37 years.
25936098
Type Your Entertainment Question Here...
Erdaram is online now
A new question is answered every 9 seconds

• Why is product placement becoming a critical element for

Customer Question

• Why is product placement becoming a critical element for advertisers and marketers
Submitted: 2 years ago.
Category: Entertainment
Expert:  Erdaram replied 2 years ago.

Hi, Welcome to JustAnswer! My name is Eric and I will endeavor to answer your question.

 

The long term results of effective product placement are just now coming in. It is effective... ESPECILLY long term. When Dunkin Donuts placed their mugs in High School Reunion back in 1997 what did they get? So far 15 years of advertising, every time someone rents the movie from then until forever.

 

Dunkin Donuts, FORD and Coke were some of the first to really get it. Did you realize that Hawaii 5-0 had product placement agreements in 1968? They all drove Fords. Why? Because The Crown Victoria was to cop car of the day in 1968? Nope, because Ford paid them to do it.

 

I'm not even going to go into the subliminal aspects of the effectiveness which some research suggests might be even more effective than what's they put "in your face". When I say subliminal I am not referring to subliminal cuts that are placed in the film for one frame, I am talking more about the ones we don't notice that are maybe more distant but where the popular logo is seen and the placement that is only there for a second or two where our conscience may not have time to say, "Oh Look, a bag of Fritos", but still has proven to make some of us get off the couch, go to the pantry and grab the bag of Fritos!

 

To get right to your actually question, I think the truest reasons it has become so critical is because:

A. It works and that has now been proven over the long haul.

&

B. It is forever as long as re-runs are still on TV and Movies can still be rented.

 

 

JustAnswer in the News:

 
 
 
Ask-a-doc Web sites: If you've got a quick question, you can try to get an answer from sites that say they have various specialists on hand to give quick answers... Justanswer.com.
JustAnswer.com...has seen a spike since October in legal questions from readers about layoffs, unemployment and severance.
Web sites like justanswer.com/legal
...leave nothing to chance.
Traffic on JustAnswer rose 14 percent...and had nearly 400,000 page views in 30 days...inquiries related to stress, high blood pressure, drinking and heart pain jumped 33 percent.
Tory Johnson, GMA Workplace Contributor, discusses work-from-home jobs, such as JustAnswer in which verified Experts answer people’s questions.
I will tell you that...the things you have to go through to be an Expert are quite rigorous.
 
 
 

What Customers are Saying:

 
 
 
  • Wonderful service, prompt, efficient, and accurate. Couldn't have asked for more. I cannot thank you enough for your help. Mary C. Freshfield, Liverpool, UK
< Last | Next >
  • Wonderful service, prompt, efficient, and accurate. Couldn't have asked for more. I cannot thank you enough for your help. Mary C. Freshfield, Liverpool, UK
  • This expert is wonderful. They truly know what they are talking about, and they actually care about you. They really helped put my nerves at ease. Thank you so much!!!! Alex Los Angeles, CA
  • Thank you for all your help. It is nice to know that this service is here for people like myself, who need answers fast and are not sure who to consult. GP Hesperia, CA
  • I couldn't be more satisfied! This is the site I will always come to when I need a second opinion. Justin Kernersville, NC
  • Just let me say that this encounter has been entirely professional and most helpful. I liked that I could ask additional questions and get answered in a very short turn around. Esther Woodstock, NY
  • Thank you so much for taking your time and knowledge to support my concerns. Not only did you answer my questions, you even took it a step further with replying with more pertinent information I needed to know. Robin Elkton, Maryland
  • He answered my question promptly and gave me accurate, detailed information. If all of your experts are half as good, you have a great thing going here. Diane Dallas, TX
 
 
 

Meet The Experts:

 
 
 
  • Cher

    MENTOR/ENTERTAINMENT

    Satisfied Customers:

    384
    TV, Movies, Music, Parties, Entertainment Industry Analyst
< Last | Next >
  • http://ww2.justanswer.com/uploads/CE/Cerecita/2011-3-16_2565_JAPIC500x500.64x64.jpg Cher's Avatar

    Cher

    MENTOR/ENTERTAINMENT

    Satisfied Customers:

    384
    TV, Movies, Music, Parties, Entertainment Industry Analyst
  • http://ww2.justanswer.com/uploads/greenowl/2008-12-31_012617_martinphoto.jpg Martin's Avatar

    Martin

    Engineer

    Satisfied Customers:

    200
    Fan of Cinema and Video Games
  • http://ww2.justanswer.com/uploads/ER/Erdaram/2011-6-21_14724_ANIEric4Pics.64x64.gif Erdaram's Avatar

    Erdaram

    Composer, Bass, Guitar, Keyboards

    Satisfied Customers:

    146
    I have been Writing, Arranging, Composing, Preforming and Recording Music for 37 years.
  • http://ww2.justanswer.com/uploads/AS/Ask Veronica/2012-7-24_232057_IMG2.64x64.jpg Ask Veronica's Avatar

    Ask Veronica

    Entertainment Exec.

    Satisfied Customers:

    140
    10+ years as an Entertainment Executive and Industry Insider
  • http://ww2.justanswer.com/uploads/hman20/2010-7-3_44327_Hugh2.gif Hugh's Avatar

    Hugh

    Composer, Producer and Performer

    Satisfied Customers:

    55
    20 years experience in performing, studio sessions, producing, composing, entertainment management.
  • http://ww2.justanswer.com/uploads/mricci11/2009-06-30_052008_Picture.jpg Linda Roch's Avatar

    Linda Roch

    Magazine Editor

    Satisfied Customers:

    27
    I was a magazine editor.
  • http://ww2.justanswer.com/uploads/ER/49erLBSU/2013-8-19_175446_michael.64x64.jpg Michael's Avatar

    Michael

    Entertainment Industry Analyst

    Satisfied Customers:

    91
    Entertainment Industry Professional