Welcome. My name is ***** ***** would be glad to assist.
Boat lifts are designed by the manufacturer with a specific switch and motor at time of manufacturing.
Changing out either requires an identical one in most cases to eliminate having to completely rewire from the motor to the switch.
Sometimes it is possible to adapt other motors, if they are designed for reversing on the fly. That means, they are made to be used forward and reverse and not permanently connected to run one direction.
So, what is need is the below and maybe we can back into the correct connection:
1. Make and Model of the old motor or best to get a picture of the motors nameplate
2. Exact connections, wire for wire from the switch to the motor.
3. Picture of the new motor nameplate as the model posted appears incorrect based on their manufacturing. Normally along number with no dashes
Let me know and we can continue,