Consumer Protection Law
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My research indicates that Wisconsin has no restriction on such activity.
It is strange. I did some additional research and there is actually specific legislation in Wisconsin about this that does prohibit this. http://law.justia.com/codes/wisconsin/2012/chapter-42/section-42.07
Yes, I looked at it. I did some additional research and it appears the Wisconsin legislature actually defers authority to the local municipal governments ( city councils) but they are not allowed to enact a law that prohibits a resale for equal to or less than face value. So they can restrict sales of greater than face value.
So the answer may be specific to where you live in Wisconsin.
I am going to opt out. I cannot seem to get you a clear answer. my apologies.