Hi! LegalGems here. My goal: To Do My Best To Assist You. Please remember, I can only provide general information,as this is a public forum.
One moment please as I look into this for you.
THank you, XXXXX XXXXX a link to the website as well. http://www.activeforever.com/fitmax-ipool-2?productid=7995
When you read the specifications it would appear that the heater is included. Generally with these types of ads it will say "Heater not included" (similar to the batteries not included statement on electronic devices.). Here is the FTC's position on advertising: http://business.ftc.gov/documents/bus35-advertising-faqs-guide-small-business
Generally though, for issues such as this, the solution is to restore the plaintiff to the position s/he would have been in but for the advertising issue- which would mean a refund, versus providing a heater.
If you file a complaint with the FTC, they may require the manufacture to correct the ad.
Thank you, XXXXX XXXXX your assistance. This should provide me with enough information to understand this better. Have a great day!
Here's the information for filing a complaint with your state's consumer protection department: http://datcp.wi.gov/uploads/Consumer/pdf/DeceptiveAdvertising125.pdf
You are welcome. Take care.
You too, Bye
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