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White gold is yellow gold that is actually mixed with various metals in different degrees to obtain the white color. The Rhodium plating is used to give the gold its shiny color. A properly plated ring or white gold piece will not lose its color (I have had a piece for over 10 years that I never take off and it has never had to be plated again). It is completely natural for white gold to eventually turn based on wear and tear and for that Macy's would not be liable, but the ring has turned very quickly here and needs to be taken to an independent jeweler to determine whether or not the ring was properly plated as your only chance at a claim against Macy's is if you can prove that the ring they sold you was defective in some type of way and was not properly plated.
Aside from proving the manufacturing defect, I am afraid that unless you asked the store about what white gold was, it is up to the consumer to have made the inquiries. Had you asked the seller at Macy's about the gold turning color and they intentionally misrepresented this to you and you can prove that, then you would have a case of misrepresentation you could rely upon for legal action, but it is the customer's duty to ask about a product and not the seller's duty to inform the customer about something like this. Absent manufacturing defect as well, what is happening to your ring is normal for white gold and as such it would not legally entitle you to a claim for Macy's to provide you lifetime plating or care I am sorry to say.
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