You may want to contact the VA Office of Consumer Affairs, a state agency set up to protect VA consumers from deceptive or illegal practices. They can be reached here and their telephone contact information is here. They can also fully advise you on the rights of consumers in your state and on what your resolution of this may be. Normally, sales of goods by a merchant do not need to provide refunds and may be "final," however, retailers normally have to provide clear information to a buyer about any rights to returns or any "free trials." Also, when a consumer pays for a service but that service is never performed, even where the sale is "final" that may not apply to unperformed services. You should discuss this with the VA Office of Consumer Affairs and they may be able to help you resolve this.
Also, if this was a credit card purchase you may want to contest the charge with your credit card company by letting them know you were not made aware there was a trial period and that the service you paid for was cancelled as you decided not to take the item so the retailer has now kept money for a service they never provided.
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