Marketing

1. C2B These are Consumer to Business models where the business advertises, and the Consumer then clickcs on the advertisement to get to the business.

2. The largest social issue is the boundary of ownership of non tangilble goods. How can stealing a copy be theft. The record industry has just cause trying to limit P2P, as their market is being erroded by the use of P2P, in part because of the social issues, and confusion of acceptable and non acceptable behavior, namely digital theft.

3. History has shown when there is a limit, ingenuity will prevail. It is very doubtful a 200 year old insitution could curtail the ingenuity of todays computer experts. I think it will lead to more creative and scalable solutions.

4. The social aspect, of older people going to the CD/Record store, is not present in todays youth. The need to pay for digitial services is confusing for todays generation. Older people have a better sense of value and paying for hard work.

5. It would leave the content limited to movies, video games and other types of data currently being distributed above and beyond music. Music labels have the marketing machinery to advertise, study and sometimes set the trends, that individual artists can not accomplish. It is the media horsepower that gives them the legitimate function to assist in producting and distribution. Molinari40086.7679446412