You are actually asking about advertising the draw but this is by far more complicated than this.
There are legal considerations to take into account when running a contest.
The main concern is that you do not want to breach a Criminal Code provision.
Paragraphs 206(1)(a) to (d) of the Criminal Code prohibit schemes for disposing of property by “any mode of chance”. Supreme Court of Canada has clarified that only games of “pure chance” are prohibited.
A proper skill-testing question converts a game of pure chance into a game of mixed chance and skill. So, this is how you get around the provision.
Also,the section 206(1)(f) makes it unlawful to charge for a contest even when it's one of mixed chance and skill so this has to be a no purchase necessary endeavour.
Also,you need to provide the full contest rules and make sure you are providing fair and adequate disclosure. This would include setting out the number and approximate value of the prizes, the areas to which the prizes relate and any facts that you know of that affect the chances of winning.
There are special rules if the contest is going to run in Quebec.
As well, if you are not a charity you need to obtain a licence.
In terms of the ad you have to make sure that they know the draw is for a ticket for another draw and you should say it is not the draw for the car.
Does that help as a starting point?
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