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Market researchers would like to know if consumers can taste

 

Customer Question

Market researchers would like to know if consumers can taste the difference between a product made with low calorie oil and the same product made with regular oil. A random sample of 400 people are blindfolded and given both products to taste. Overall, 230 people correctly guess which is the low-calorie product.

Is there evidence of a difference in taste of the two products?
Answer

Sample percentage of correct guesses is 1.5 standard errors above 50%, so there is no evidence of a difference in taste.

Sample percentage of correct guesses is 2.0 standard errors above 50%, so there is no evidence of a difference in taste.

Sample percentage of correct guesses is 3.0 standard errors above 50%, so there is evidence of a difference in taste.

Submitted: 291 days and 16 hours ago.
Category: Calculus and Above
Value: $59
Status: CLOSED

Accepted Answer

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Expert:  Ryan replied 291 days and 16 hours ago.

Hi,

Thank you for using JustAnswer.

This question is phrased in a somewhat unusual manner, so I'll include my reasoning for the answer here as well.

It would seem that the hypothesized value for the proportion of people who can correctly guess which is the low-calorie product is 0.50. This would indicate that customers can't tell the difference, since there is a 50-50 chance of guessing correctly. The test here is whether the proportion would be significantly different from 50%.

The mean or expected value would then be µ = np = (400)(0.50) = 200

The standard error would be σ = √npq = √(400)(0.5)(0.5) = 10

Since the actual difference between the observed value (230) and the expected value (200) is 30, and this difference is 3 times the value of the standard error, the answer would be C. Sample percentage of correct guesses is 3.0 standard errors above 50%, so there is evidence of a difference in taste.


Thanks,

Ryan


Expert TypeEngineer
Category: Calculus and Above
Pos. Feedback: 99.6 %
Accepts: 500
Answered: 6/24/2012

Experience: B.S. in Civil Engineering

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