Starting a business that deals with construction clean up.

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I have been asked to develop a business plan on a newly created business. My business would be to start up a post construction cleaning service to companies that need job site cleaned prior to the opening of the newly remolded area. My focus would be in healtcare since many hospitals are renovating existing areas or building new areas.

I felt that there would be an opportunity to start a business that not only does construction clean up but also specialize in cleaning windows as well; without sub contracting out one or both services.

I am looking for the following:
Target Audience & Competition are the next components to be addressed as part of the process of developing a Marketing Strategy. To choose an appropriate target market, one must understand how consumers make purchase decisions. In a 5-6 page report to your colleagues,

Research and discuss the theory of "needs"
Analyze how needs fit within the stages of the consumer behavior model. (Note: Discuss either the consumer or industrial model, whichever applies to your product/service.) This section of your paper is general background research which should be based on the text and articles from the Library's full-text databases.
Provide a quick overview of the product or service you created on the Unit 1 DB (2-3 sentences only).
Even though you have "created" a product or service, it makes sense to research real companies and products that might be considered competitors. NOTE: this section of the assignment will become part of your Final Strategic Marketing Plan
Specify your target market. Provide a demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau's American Fact Finder. Consider the size of the market and its purchasing power.
Analyze your competition. Who are they? Who are the biggest players? How large is the market? How does your product/service fit in?