Ask Your Question. Experts Answer You ASAP.

CEO2
Sent to General Experts December 12 08:53 PM

You are the CEO of Mancon Incorporated, and you have just acquired Pozoli, the Italian small-appliance maker (electric shavers, small household and personal care appliances). It has been in business 30 years and has manufacturing plants in Italy, Mexico, Ireland, and Spain. Its output is sold in more than 100 markets worldwide, including the United States. Your company is now organized into two product groups—shaving, personal care, and an international division at the top level. How are you going to include Pozoli in your organization?

Customer (name blocked for privacy)
Answer
December 12 9:57 PM (1 hour and 4 minutes and 55 seconds later)
         
REPLIEDCheck Mark
Hi Itsmeh,

I have several ideas about what to do, but I could use a little more information to make sure I give you a good answer. What does Mancon do? How closely are its businesses aligned with Pozoli? Where is Mancon based? Essentially I need to know whether Mancon and Pozoli already operate in similar ways.

I look forward to hearing from you.

Colin
Reply
December 12 10:13 PM (15 minutes and 1 second later)
         
Reply to Colin's Post:

Pozoli manufactures shaving and personal care products that can be combined with one of the Mancon's product groups. Mancon is a multinational firm but its based is not mentioned at all. This is just like a situational analysis.

Thanks!

Answer
December 12 10:43 PM (30 minutes and 37 seconds later)
         
ACCEPTEDCheck Mark
O.k. The basic reason why I asked that is to figure out if the corporate cultures are similar enough to determine whether you need to take any special action to blend the two. It sounds to me like they're fairly similar, so here's how I'd proceed. I'm assuming that there are no new legal hurdles to be overcome, such as complying with anti-trust laws or revising national business licenses.

First, you want to have some exchange of management personnel between the two companies. By this I mean have a small number of upper-level people from each company transfer to the other. This will allow the two corporate cultures to start blending and allow the two seperate entities to merge into a seamless whole. The idea here is to make sure that there are no clashes between personnel from the two parent companies and that communication is quick and seamless throughout the new entity. Part of this process is combining the two information systems (often by merging computer networks and standardizing applications) as well as accounting practices.

Since Pozoli has a long history, you would rather not force a sudden change upon them when possible. The exchanges of personnel will help both companies blend their styles easily. It sounds like Pozoli has a greater presence in many markets, in these cases, where Pozoli is in places Mancon isn't you will want to send Mancon's management personnel to learn the nuances of those particular areas and take lessons from Pozoli people. This will also have the effect of demonstrating to Pozoli that Mancon views them as partners rather than victims.

After the management structures are blended (or better yet, during this time), you're going to want to begin evaluating the new conglomerate for areas of duplicated work. Since both companies make personal care products, it is likely that there will now be some redundant operations that can be consolidated to acheive economies of scale. For example, warehousing and distribution can probably be consolidated, as well as some kinds of manufacturing and supply chain operations. Once you've found the redundancies you need to make a decision, whether to increase production to utilize the excess capacity or close them to reduce costs. More often than not, when companies merge, the decision will be to close them rather than increase production. At this point you need to determine whether any reductions in personnel will need to be done by layoffs or whether normal attrition (retirement, people leaving, etc.) combined with reassignment within the company is sufficient to bring the headcount down to reasonable levels.

Once the new conglomerate is functioning well and its costs are under control, it's time to begin evaluating whether there are new areas of expansion to look towards. Often, when one company buys another, it is with the intent that the combination of the two will allow new products. It is imperative that the conglomerate not take on major projects before its internal structure of communication and governance is working efficiently and that its costs are under control.

So, to summarize, first merge the two governance structures, including I.T. and financial systems. Second, reduce costs by eliminating duplicated work. When possible, you'd probably rather do this by attrition and reassignment, since layoffs hurt morale. Finally, once the ship is in order, begin looking toward the future and what projects the new company can begin to undertake.

I hope this answer helps. Let me know if there are any specifics I can add.

Colin


Edited by Colin on December 12 2006 at 10:49 PM
Think you can answer this question?
Login or Become an Expert

 

DISCLAIMER: You acknowledge that any information you may obtain from individuals you contact through use of the Just Answer service comes from those individuals, not from Just Answer!, and that Just Answer is not in any way responsible for any of the information these third parties may supply. The site and services are provided "as is" with no warranty and no representations are made regarding the qualification of an Expert. Responses and comments on Just Answer! are for general information and are not intended to substitute for informed professional advice (such as medical, legal, investment or accounting) and do not establish a professional-client relationship. Just Answer! is not intended or designed to address EMERGENCY QUESTIONS which should be directed immediately by telephone or in-person to qualified professionals. Please carefully read the Terms of Service.

Just Answer! > General