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Here are a few lines that you may mention relating to running your sales in your territory:
The most important criterion is to establish effective sales strategies. Effective sales strategies can be a major growth engine for your firm, as well as a critical source of market feedback.
Goal Setting: Sales usually are thought as quotas, e.g. the "sale of X units in Y time period". However in reality sales are effected by many factors. Sales goals should be set in order to achieve specific objectives that lead to the long-term growth and vitality of the business. Increasing sales may not always be the case, sometimes it might make more sense to realize lower sales for a time if it allows the company to break into a new market or expand its line. The important thing is that your sales goals make sense and reflect the larger goals of the business, not the goals of this month's bottom line expenses.
New Customer Acquisition: Growing a business is related to acquiring new customers. Advertising and marketing helps to a certain extent but eventually it's going to come down to the sales staff to identify new prospects and convert them into satisfied customers. Identifying new customers happens in a number of ways. One way is to develop a list of potential customers based on need. Another strategy to acquire new customers is to ask for referrals from existing customers.
Existing Customer Retention: Successful sales strategies not only target new customers, but work to retain existing customers as well. By periodically checking in on existing customers, sales reps maintain relationships and ensure that the customer is happy with the products or services your business provides. More importantly, a little time spent with existing clients reminds them that you still care after the sale - something you'll want them to remember when your competitor's sales reps come knocking on their door.
Hope this helps and have a great day!
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