hi there.i seen a book in the library and book shop last year on small business start up.cant get it in the library i seen it in or any bookshops.all i remember reading in the book was about ben and jerrys and social responsibility.its quite a big book.not very thick.i think the cover was navy blue with yellow or white letters and its a male author.think was published september october last year.not sure if american or british book.was very detailed book.was a plain cover on front.no pictures.cant find this book anywhere....please please help anybody....thanks