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Hello, my name is ***** ***** I am a licensed California attorney. The relevant rule is Rule of Professional Conduct 1-320. Basically, a lawyer cannot share fees with non-lawyers, which includes referral fees. A lawyer is able to pay a fee to a referral service it is operated in accordance with the standards for Lawyer Referral Service. You can find Rule 1-320 here. You find the rules for a Lawyer Referral Service here. You could operate an advertising site in which the lawyer pays a monthly fee to be advertised, but there couldn't be any referral of potential clients.