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The most rights are given to the producer with a non-exclusive license. That is because this type of license can be granted to multiple parties. An exclusive license means that you are not able to grant the same rights to someone else, while a non-exclusive license can be granted to multiple entities for the same subject matter. Now, an exclusive license does not bar a transfer of other benefits, but if you are seeking the most freedom and flexibility, and you are the one who is seeking the ability to potentially transfer rights later to a third party, non-exclusivity is best.