I can help you answer this question. I regularly advise on sweepstakes, contests and other advertising promotions.
The short answer is yes, you do need to do several things.
First, you are conducting a sweepstakes since you will be randomly drawing a winner from all of the entries. If your prizing is greater than $5000 you will need to register and bond your sweepstakes in New York and Florida. If not, then you do not have to go through that step.
In order to protect yourself and comply with all laws, you will need to draft a set of Official Rules.
what kind of rules?
There must be a link to these rules on the entry page as well as a set of "short form" rules on the entry page.
One second and I will send you an example.
Here is an example: http://www.foodnetwork.com/thanksgiving-essentials-sweepstakes-rules/package/index.html
Of course you will need to tailor any official rules to your specific sweeps.
The other major component is ensuring that you are acting within the guidelines of any social network that you are using to conduct the sweepstakes.
Pinterest recently changed their rules surrounding contests and sweepstakes and have made it more difficult to run them. Facebook has recently relaxed their rules surrounding sweepstakes.
Here are Facebook's guidelines: https://www.facebook.com/page_guidelines.php
You will see the requirements in section E.
The sweepstakes cannot be open to anyone under 13 years of age and cannot be promoted on a children's site otherwise you may be in violation of COPPA.
Make sure that if you open it to people who are 18 years of age that you account for the fact that in some states 18 years is still a minor.
i.e. add language requiring parental consent if they are not the age of majority in their state.
Are you planning on building an application on facebook to host the sweepstakes?
Or using an application?
Facebook now allows you to run a sweepstakes on your page and have entrants "like" the page as a means of entry (previously you had to use an application). If you do that, make sure that you host your official rules somewhere and provide a link to them on your facebook page (frequently posting that link). And/Or create a tab just for the sweepstakes and have the link to the official rules there.
Of course it is better if there is some sort of affirmative check box which states that the entrant agrees to the official rules but while that is recommened, it is not required.
Let me know if you have any further questions.
we just want to like our some product page or facebook post
You can have them like your page
But you still need to have a set of official rules.
Facebook has a natural age gate since they do not allow anyone under 13 to have an account, so that is good.
Minimum disclosures that you need are start and end dates and times, eligibility requirements, detailed prizing with approximate retail values, name of the sponsor, how they will be notified that they won, limit on the number of entries per person, if any, and anything that may affect the odds of winning. You should have all appropriate disclaimers in the rules as well as the fact that the entrant releases your company for any claims associated with the sweepstakes.
If the prizing is over $600 the IRS requires that you issue the winner a 1099
One major thing - make sure that you do not make people do anything to enter that would be "consideration" - i.e. pay money or conduct a lengthy survey or else you will be running an illegal lottery!
But just liking a page is fine. :)
Best of luck with everything and if you are satisfied with my answer please rate it good or better so that I may receive credit.
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