I will be assisting you. Let me review the question. I will need to log off so please bear with me
Using the name "Dance with Lance" is a problem. It would have been one thing if your or the performer's name was Lance maybe that would have been a reasonable and plausible use of such name. But, since you are trying to use the name and likeness of Lance Armstrong you will be infringing on his "Rights of Publicity." The right of publicity is the right of an individual to control the commercial use of their name, image, likeness, or some other aspect of their identity. It is generally considered a property right. Celebrities are known to create through their name and goodwill and you cannot misappropriate that without damages to the celebrity. Therefore, by naming an event Dance with Lance and featuring him without his permission will be infringing on his right of publicity.
Thank you for allowing me to assist you.
DISCLAIMER: Answers from Experts on JustAnswer are not substitutes for the advice of an attorney. JustAnswer is a public forum and questions and responses are not private or confidential or protected by the attorney-client privilege. The Expert above is not your attorney, and the response above is not legal advice. You should not read this response to propose specific action or address specific circumstances, but only to give you a sense of general principles of law that might affect the situation you describe. Application of these general principles to particular circumstances must be done by a lawyer who has spoken with you in confidence, learned all relevant information, and explored various options. Before acting on these general principles, you should hire a lawyer licensed to practice law in the jurisdiction to which your question pertains.
The responses above are from individual Experts, not JustAnswer. The site and services are provided “as is”. To view the verified credential of an Expert, click on the “Verified” symbol in the Expert’s profile. This site is not for emergency questions which should be directed immediately by telephone or in-person to qualified professionals. Please carefully read the Terms of Service (last updated February 8, 2012).