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Using the name "Dance with Lance" is a problem. It would have been one thing if your or the performer's name was Lance maybe that would have been a reasonable and plausible use of such name. But, since you are trying to use the name and likeness of Lance Armstrong you will be infringing on his "Rights of Publicity." The right of publicity is the right of an individual to control the commercial use of their name, image, likeness, or some other aspect of their identity. It is generally considered a property right. Celebrities are known to create through their name and goodwill and you cannot misappropriate that without damages to the celebrity. Therefore, by naming an event Dance with Lance and featuring him without his permission will be infringing on his right of publicity.
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