You cannot patent your concept or trademark or copyright your concept by law. You can trademark your name and domain names as the first protection. If you have a unique business process itself, this can be patented, but the cost of such a patent on a business process is extraordinary and unlike regular patents, business process patents can take several years to be approved by the USPTO.
Your second protection, which you would need to sit with a local attorney for, is to develop and register a franchise
and develop a franchise agreement which you will have all of your doctors sign. The franchise agreement would contain language with them agreeing to not compete in any similar enterprises. This is contractual protection for your business concept, which cannot be achieved through the statutory intellectual property protections. If any of your doctors violates your franchise agreement, then you have grounds to sue them for all of your damages from their breach and can include a provision for their payment of your attorney's fees. The franchise agreement also can contain territorial restrictions for each doctor you bring on.
These are the two types of protections available to anyone starting up a new business based on an innovative process or idea.
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