Thank you for your response.
I've reviewed the contract.
Unfortunately, you are stuck in a very hard position. The contract is what controls here, and it is iron clad as to the term of the contract. The contract specifically states that the contract may not be cancelled during the initial term. Thus, there is no way contractually for you to get out of the contract unless you can prove that Yodle is not doing what it promised to do.
My understanding is that Yodle promised to provide you with advertising services. Yodle represented that it expected that the advertising would generate enough leads for you to cover the cost of the advertising. While this has not turned out to be the case, there is nothing in your question that leads me to believe that Yodle has not in fact performed the advertising promised. The only problem is that the advertising was not effective.
The contract specifically disclaims any guarantees of effectiveness of the advertising. Generally for advertising contracts with small businesses
, this is always the case. The advertiser tells you the ads will be effective, but does not guarantee their effectiveness. You have to specifically negotiate the guarantee that the ads will result in sales or the contract will terminate. That is not present in this contract. In fact the contract says the opposite, i.e., that you are bound to pay regardless of the effectiveness of the ads.
The representations made by Yodle when you signed up for the service are not "material misrepresentations" about the actual service which would qualify you to terminate the contract either. The salesperson represented that Yodle's ads would generate sales. This turns out to have not been the case. However, this is not a representation about the actual ads. If Yodle represented that they guaranteed 100 leads, rather than that it "should" generate plenty of leads, this would be different story too.
Thus, any attempt to sue Yodle to cancel the contract or for commercial misrepresentation would not likely be successful.
I'm afraid that it does not appear that there is a way out for you that would be cost effective.
Are you incorporated or are you a sole proprietor