Hi and welcome to Just Answer,
This is a common question even asked when the first name is trademarked. Your case has an even more lenient standard.
In a trademark violation case, courts consider 2 factors:
1. Is it exactly the same or is there some variation; and more importantly
2. Are the enterprises in the same industry, If they were both bakeries it may be risky. If one is a bakery and the other a stationery store.....much less confusion.
The point is......will the public get confused as to which store they are patronizing if they are both bakeries. Less confusion if one bakery; one stationery store.
And remember that's if the first name is trademarked. If your case does not involve a trademark, consider the factors above. Any questions come back and start a question with THIS IS FOR RVLAW.
But remember this is not legal advice. Run the facts with an attorney in your state and discuss this matter with him or her.
To find an attorney, go online to Martindale.com. This is a nationwide directory we lawyers use ourselves to find highly qualified legal specialists in various fields of law. These lawyers are NOT in Martindale because they paid to be included. They are there because they are rated as QUALIFIED by other lawyers in their field of expertise and geographic area as it applies to your kind of case. The process is this: other lawyers are asked to fill out questionnaires giving their opinion of the quality of the work of the law firm that ultimately appears in Martindale.
The site is organized geographically and by legal specialty. Consult with two or three and select the one you are most comfortable with. The Martindale listing will have the names of current or past clients. Contact those clients as references for the firm.
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a. A customer says "I ALREADY KNEW THAT".....but the expert didn't know what the customer knew or didn't know.
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Thank you for reading this and for your consideration. I'm always ready to help further.