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What it appears that you received is a cease and desist letter to take down the copyright material or to pay a license fee. Generally, if you take down the unauthorized image, then that would be the end of it. To litigate over $1,300 is most likely not worth it for a large organization. However, sometimes organization do litigate, especially if they farm out the litigation to a firm that works on a contingency basis. Even in that case, and you received a complaint, that firm would negotiate the settlement because it would rather have the money upfront then to litigate.
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