Because you are a company, the law states you must be represented by an attorney in all legal proceedings and the owner cannot represent the company as it would be considered the unauthorized practice
of law. Prior to your company hiring an attorney to pursue them for libel/slander if they are making known false statements about your products, you can send them a letter demanding they cease and desist these comments and remove them as they are false and as such libelous to your company. Inform them if they do not remove the comments you will be forced to pursue them in court and you will seek damages including attorney's fees from them.
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