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The information you seek is found the NY Consolidated Laws, General Business
Law Article 24-A, which deals with fair trade practices
; you will probably find § 369-ee to be particularly interesting. Be sure, though, to also read ALL of Article 24-A; the rules governing contests are spread around.
My (very quick and incomplete) research does not show that NY requires sweepstakes or contests to be registered at the level you're talking about. You should, however, double-check that with an attorney in a traditional representational face-to-face meeting.
The laws of the State of New York are found at http://public.leginfo.state.ny.us/
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