A soap powder manufacturer had marketed a product called ‘Sudso’ for many years. Its market share had fallen steadily due to increase competition. The manufacturer designed a bright new package for the product, added a scented fragrance and changed its name to ‘Sno’. The product was then re-released and advertised as ‘a new advance in laundry detergent that washes whiter than white’. Has the soap manufacturer breached any laws?
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