How JustAnswer Works:

  • Ask an Expert
    Experts are full of valuable knowledge and are ready to help with any question. Credentials confirmed by a Fortune 500 verification firm.
  • Get a Professional Answer
    Via email, text message, or notification as you wait on our site.
    Ask follow up questions if you need to.
  • 100% Satisfaction Guarantee
    Rate the answer you receive.

Ask linda_us Your Own Question

linda_us
linda_us, Master's Degree
Category: Business and Finance Homework
Satisfied Customers: 806
Experience:  A tutor for Business, Finance, Accounts and other related topics.
19873544
Type Your Business and Finance Homework Question Here...
linda_us is online now
A new question is answered every 9 seconds

Looking for someone who knows Marketing.

Customer Question

Looking for someone who knows Marketing.
Submitted: 2 years ago.
Category: Business and Finance Homework
Expert:  Jabi replied 2 years ago.
Hello dear client,

I can assist you with Marketing assignments please post your assignment so that i can have a look at that, would love to help you if i can.

-Jabi
Customer: replied 2 years ago.

ok. There are a total of 50 multiple choice questions. I will post them here. Part I & II.

 

Part I.

 

 

  • 1. Marketing is the process of:

 

  • a. Promoting products through personal selling and advertising to facilitate satisfying exchange relationships.
  • b. Creating, distributing, promoting, and pricing products to facilitate satisfying exchange relationships with customers in a dynamic environment.
  • c. Delivering a standard of living to a society.
  • d. Creating, distributing, and promoting, and pricing goods, services, and ideas to facilitate the achievement of the firm's objectives.

 

  • 2. The marketing concept is a philosophy that states that an organization should try to satisfy the customer's needs and also:

 

  • a. Increasing market share
  • b. Increase sales
  • c. Achieve the organization's goals.
  • d. Produce high-quality products.

 

  • 3. Managers at the Littlefield Corporation are engaged in a complex process of revising their organization's mission and goals and develop corporate strategy, marketing objectives, marketing strategy and, eventually, a marketing plan. This process is called:

 

  • a. Marketing planning
  • b. Strategic planning
  • c. Marketing Strategy
  • d. Strategic business planning

 

 

  • 4. When the right combination of circumstances occurs at the right time to allow an organization to take action toward a target market, the firm is faced with a:

 

  • a. Market objective
  • b. Market requirement
  • c. Strategic market plan
  • d. Market opportunity

 

  • 5. The employees of Zingerman's Deli are its_______________ customers.

  • a. Internal
  • b. Extended
  • c. Intended
  • d. External

 

  • 6. When PepsiCo takes the information collected through research and attempts to assess and interpret what it means for its soft-drink marketing efforts, PepsiCo is engaged in environmental:

 

 

  • a. Scanning
  • b. Analysis
  • c. Management
  • d. Manipulation

 

  • 7. Companies that compete for the same limited financial resources of the same customers are known as _______________Competitors

 

  • a. Oligopolic
  • b. Product
  • c. Generic
  • d. Total budget

 

  • 8. The strengths of a person's "buying power" depends on economic conditions and:

 

 

  • a. Level of income
  • b. Size of resources that can be traded in an exchange
  • c. How much a consumer will buy
  • d. A consumer's spending pattern
  • 9. A business that contributes resources to the community to improve the quality of life is taking on a (n)______________ responsibility

 

  • a. Ethical
  • b. Legal
  • c. Cost
  • d. Philanthropic

 

  • 10. A set of values, beliefs, goals, norms, and rituals that members of an organization share is called:

 

  • a. Organization factors
  • b. Company ethos
  • c. Corporate culture
  • d. Ethical environment

 

  • 11. ____________ are formalized rules and standards that describe what a company expects of its employees in terms of ethical behavior.

 

  • a. Job description
  • b. Ethic clauses
  • c. Behavior contracts
  • d. Codes of conduct

 

  • 12. A duty levied by a nation on goods bough outside its borders and brought inside is call a(n):

 

  • a. Embargo.
  • b. Import tariff.
  • c. Quota.
  • d. Export tariff.

 

  • 13. Which of the following is used to help maintain a more favorable balance of trade by a country?
  • a. Limiting imports
  • b. Limiting exports
  • c. Establishing exchange controls
  • d. Increasing gross domestic products

 

  • 14. If The Limited Company relies on hiring a foreign textile manufacturer to produce a designated amount of clothing for its express, Limited, and other stores, it is using:

 

  • a. Exporting
  • b. Franchising
  • c. Contract manufacturing
  • d. A joint venture

 

  • 15. In electronic marketing,___________ allows customers to express their needs and wants directly to firm in response to the firm's marketing communications.

 

  • a. Interactivity
  • b. Addressability
  • c. Accessibility
  • d. Memory

 

  • 16. Electronic marketing strategies involve identifying and analyzing a target market and:

 

  • a. Developing web software
  • b. Creating a marketing mix to satisfy people in that market
  • c. Producing products
  • d. Promoting the website

 

  • 17. Using information about customers to create marketing strategies that develop and sustain desirable long-term customer relationships is known as:

 

  • a. Computer resource management
  • b. Customer resource management
  • c. Customer relationship management
  • d. Customer research management

 

  • 18. In business the markets, individuals or groups purchase products for one of three purposes. These purposes are:

 

 

  • a. Resale, Wholesale, and direct use
  • b. Wholesale, direct use, and use in producing other products
  • c. Resale, wholesale, and use in producing other products
  • d. Resale, direct use in producing other products, and use in general daily operations.

 

  • 19. Most markets for the products are made up of individuals or groups with diverse needs for products and are called ________ markets.

 

  • a. Undifferentiated
  • b. Heterogeneous
  • c. Homogenous
  • d. Differentiated

 

  • 20. Segmentation variables are usually grouped into four categories:

 

  • a. demographic, geographic, psychographic, and behavioristic
  • b. geopolitical, income, behavioristic, and psychographic.
  • c. Attitudes, lifestyles, behaviors, and gender
  • d. Geographic, demographic, psychographic, and attitudes

 

 

 

  • 21. After purchasing a product, postpurchase evaluation may result in cognitive dissonance. Cognitive dissonance is:

 

  • a. The congruence between external and internal searches for product information
  • b. A function of the manner in which the manufacturer of the product describes its attributes
  • c. Doubts that occur because the buy questions whether the decision to purchase the product was right.
  • d. The establishment of criteria for comparing products.

 

  • 22. According to Maslow's hierarchy of needs:

 

  • a. Individuals simultaneously try to satisfy all five levels of needs.
  • b. Self-actualization needs are the most important needs to be met for most individuals.
  • c. Individuals first address needs at the top of the pyramid and then move down to the lower level needs.
  • d. Individuals first satisfy the most basic needs and then try to fulfill needs at the next level up.

 

  • 23. Children often achieve ____________ by observing parents and older siblings in purchase situations and then through their own purchase experiences.

 

  • a. Consumer socialization
  • b. Personality
  • c. Role identification
  • d. Social class

 

  • 24. Individuals and business organizations that purchase products for the purpose of making a profit either by using the products to produce other products or by using them in their operations are classified as ___________ markets.

 

  • a. Consumer
  • b. Institutional
  • c. Producer
  • d. Government

 

  • 25. What is a primary difference between business and consumer buyers?

 

  • a. Consumer buyers require more product information than business buyers
  • b. Business buyers generally make larger orders than consumer buyers.
  • c. Repeat sales are more common with consumer buyers that business buyers.
  • d. Consumers primarily buy inexpensive items; businesses only buy expensive items.

 

 

Here is part II.

 

 

 

  • 1. In a buying center, purchasing agents or purchasing managers are also known as:

 

  • a. Gatekeepers
  • b. Deciders
  • c. Buyers
  • d. Users

 

  • 2. Which of the following is always used to determine the classification of a good?

 

  • a. Buyer's intent for using the product
  • b. Amount of shopping required by the buyer to obtain the product
  • c. Price of the product
  • d. Specific product features

 

  • 3. The depth of a product mix is measured by the average number of:

  • a. Convenience products as compared with the number of specialty products
  • b. Different product lines offered by the company
  • c. Different products offered in each product line
  • d. Specialty products as compared with the number of convenience products

 

 

  • 4. The four major stages of a product life cycle include:

 

  • a. Prosperity, recession, depression, and recovery
  • b. Specialty, convenience, shopping, and unsought goods.
  • c. Decline, stabilization, exposure, and growth.
  • d. Introduction, growth, maturity, and decline.

 

  • 5. ____________ is the development of a product that is closely related to one or more products in a firm's existing product line but is designed specifically to meet somewhat different customer needs.

 

  • 6. The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called:

 

  • a. Concept testing
  • b. Customer response testing
  • c. Idea analysis
  • d. Test marketing

 

  • 7. The ability of a product to provide the same level of quality over time is called:

 

  • a. Consistency
  • b. Longevity
  • c. Variability
  • d. Status

 

 

  • 8. The part of a brand that can be spoken including letters, numbers, and words is the :

 

  • a. Brand
  • b. Brand mark
  • c. Brand name
  • d. Trade name

 

  • 9. When a product tries to capitalize on the brand equity of two separate brands, marketers are using:

 

  • a. Licensing
  • b. Co-branding
  • c. Partnerships
  • d. Brand-extension

 

  • 10. Packaging is most important, as a strategic tool, for:

 

  • a. Consumer convenience products
  • b. Consumer shopping products
  • c. Industrial products
  • d. Consumer specialty products

 

  • 11. An agreement in which the products of one organization are distributed through the marketing channel of another organization is called:

 

  • a. Dual distribution
  • b. Marketing intermediation
  • c. Channel conflict
  • d. A strategic channel alliance.

 

  • 12. Using only some of the available outlets to distribute a product is called:

 

  • a. Selective distribution
  • b. Intensive distribution
  • c. Channel conflict
  • d. Vertical channel integration

 

  • 13. When a single channel member manages an integrated marketing channel to achieve low-cost, effiecient distribution for satisfying target markets, _____________ exists

 

  • a. A vertical marketing system
  • b. Horizontal channel integration
  • c. Channel power
  • d. Channel cooperation

 

  • 14. The basic function of promotion is:

 

  • a. Information
  • b. Manipulation
  • c. Communication
  • d. Interpretation

 

 

  • 15. Advertising, personal selling, sales promotion, and public relations are called:

 

  • a. Marketing mix ingredients
  • b. Promotion mix components
  • c. Characteristics of a product
  • d. Advertising tools

 

  • 16. An attempt to create a trend or acceptance of a product through word-of-mouth communication is called:

 

  • a. Guerilla marketing
  • b. Viral marketing
  • c. Buzz marketing
  • d. Personal publicity

 

  • 17. The target audience for an advertising campaign is the:

 

  • a. Information base on which to develop the campaign.
  • b. Geographic distribution of persons.
  • c. People toward who the advertisements are directed.
  • d. Overall goal of the advertising campaign.

 

  • 18. _______________ is a broad set of communication activities used to create and maintain favorable relations between the organization and its stakeholder.

 

  • a. Advertising
  • b. Selling
  • c. A press strategy
  • d. Public relations

 

  • 19. _____________ is the communication in news story form about an organization or its product that is transmitted through a mass medium at no charge.
  • a. Advertising
  • b. Publicity
  • c. Public relations
  • d. Sales promotion

 

  • 20. Which of the following types of salespeople facilitate the selling function but are not involved solely with making sales.

 

  • a. Support salespeople
  • b. Inside order takers
  • c. Order getters who focus on current-customer sales
  • d. Order getters who focus on new-business sales.

 

  • 21. Salespeople receive a set salary plus a commission based on sale with a:

 

  • a. Straight salary compensation plan
  • b. Combination compensation plan.
  • c. Cafeteria plan
  • d. Straight commission compensation plan

 

  • 22. Sales promotion is defined as(n):

 

  • a. Activity used as a direct inducement to resellers, salespeople, or consumers.
  • b. Advertising campaign.
  • c. Cyclical activity aimed at producing a short-run effects on sales.
  • d. Noncyclical activity aimed at producing long-run effects.

 

  • 23. The oldest form of exchange-trading of products----is known as:

 

  • a. Credit
  • b. Buying
  • c. Purchasing
  • d. Barter

 

  • 24. At the breakeven point, the:

  • a. Money a company brings in from selling products equal the amount spent producing the products.
  • b. Total fixed costs are exactly equal to the total variable costs.
  • c. Profits are exactly equal to the difference between revenue and total variable costs.
  • d. Marginal revenue of a product is exactly equal to the marginal cost of producing one more unit.

 

  • 25. ____________ consumers are concerned about both the price and quality aspects of a product.

 

  • a. Price-conscious
  • b. Prestige-sensitive
  • c. Value-conscious
  • d. Price-conscious and prestige-sensitive.
Expert:  Jabi replied 2 years ago.
Hello dear client,

I thought it would be discussion question, i don't think i would be able to assist you with these questions. I am going to leave your question open to other experts who may have answers for these questions.

Good Luck!

-Jabi
Expert:  Josie-Mod replied 2 years ago.
Hi, I'm a Moderator for this topic and I wonder whether you're still waiting for an answer. If you are, please let me know and I will do my best to find another Professional to assist you right away. If not, feel free to let me know and I will cancel this question for you. Thank you!

JustAnswer in the News:

 
 
 
Ask-a-doc Web sites: If you've got a quick question, you can try to get an answer from sites that say they have various specialists on hand to give quick answers... Justanswer.com.
JustAnswer.com...has seen a spike since October in legal questions from readers about layoffs, unemployment and severance.
Web sites like justanswer.com/legal
...leave nothing to chance.
Traffic on JustAnswer rose 14 percent...and had nearly 400,000 page views in 30 days...inquiries related to stress, high blood pressure, drinking and heart pain jumped 33 percent.
Tory Johnson, GMA Workplace Contributor, discusses work-from-home jobs, such as JustAnswer in which verified Experts answer people’s questions.
I will tell you that...the things you have to go through to be an Expert are quite rigorous.
 
 
 

What Customers are Saying:

 
 
 
  • Wonderful service, prompt, efficient, and accurate. Couldn't have asked for more. I cannot thank you enough for your help. Mary C. Freshfield, Liverpool, UK
< Last | Next >
  • Wonderful service, prompt, efficient, and accurate. Couldn't have asked for more. I cannot thank you enough for your help. Mary C. Freshfield, Liverpool, UK
  • This expert is wonderful. They truly know what they are talking about, and they actually care about you. They really helped put my nerves at ease. Thank you so much!!!! Alex Los Angeles, CA
  • Thank you for all your help. It is nice to know that this service is here for people like myself, who need answers fast and are not sure who to consult. GP Hesperia, CA
  • I couldn't be more satisfied! This is the site I will always come to when I need a second opinion. Justin Kernersville, NC
  • Just let me say that this encounter has been entirely professional and most helpful. I liked that I could ask additional questions and get answered in a very short turn around. Esther Woodstock, NY
  • Thank you so much for taking your time and knowledge to support my concerns. Not only did you answer my questions, you even took it a step further with replying with more pertinent information I needed to know. Robin Elkton, Maryland
  • He answered my question promptly and gave me accurate, detailed information. If all of your experts are half as good, you have a great thing going here. Diane Dallas, TX
 
 
 

Meet The Experts:

 
 
 
  • linda_us

    Master's Degree

    Satisfied Customers:

    805
    A tutor for Business, Finance, Accounts and other related topics.
< Last | Next >
  • http://ww2.justanswer.com/uploads/LI/lindaus/2012-6-10_04811_IMG20120609164157.64x64.jpg linda_us's Avatar

    linda_us

    Master's Degree

    Satisfied Customers:

    805
    A tutor for Business, Finance, Accounts and other related topics.
  • http://ww2.justanswer.com/uploads/JawaadAhmed/2009-6-27_12137_SIs_SHadi.jpg F. Naz's Avatar

    F. Naz

    Bachelor's Degree

    Satisfied Customers:

    355
    Have completed B.COM and CA Finalist
  • http://ww2.justanswer.com/uploads/JK/jkcpa/2011-1-16_182614_jkcpa.64x64.jpg Bizhelp's Avatar

    Bizhelp

    Accountant

    Satisfied Customers:

    257
    BA degree and Certified Public Accountant
  • http://ww2.justanswer.com/uploads/ED/educatortech/2012-6-7_1256_williams4.64x64.jpg Mr. Gregory White's Avatar

    Mr. Gregory White

    Master's Degree

    Satisfied Customers:

    197
    M.A., M.S. Education / Educational Administration
  • http://ww2.justanswer.com/uploads/FL/FLAandNYLawyer/2012-1-27_14349_3Fotolia25855429M.64x64.jpg FiveStarLaw's Avatar

    FiveStarLaw

    Lawyer, Accountant & Researcher

    Satisfied Customers:

    161
    25 years of experience helping people like you.
  • http://ww2.justanswer.com/uploads/BF/bfc77usa/2011-5-11_42346_face.64x64.jpg Alex's Avatar

    Alex

    Bachelor's Degree

    Satisfied Customers:

    144
    BS in Business Administration with honors. Able to assist in many business related courses.
  • http://ww2.justanswer.com/uploads/BR/brittanyshock1/2012-6-16_174743_JAphoto.64x64.jpg Brittany's Avatar

    Brittany

    Professional

    Satisfied Customers:

    28
    AA/Accounting BS/Business