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linda_us, Master's Degree
Category: Business and Finance Homework
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Experience:  A tutor for Business, Finance, Accounts and other related topics.
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Customer Question

Deceptive advertising and promotion of inferior products are examples of __________ ethical issues.

A. business

B. marketing

C. social

D. finance
Question 2
The AMA Code of Ethics does not specifically address issues in regard to:

A. regulators.

B. customers.

C. economically vulnerable segments such as children and the elderly.

D. candidates running for federal offices.
Question 3
Firms with strong ethical climates tend to:

A. make greater utilization of business development consultants.

B. offer more goods and services than firms without strong ethical climates.

C. be more socially responsible.

D. invest more in sales training software.
Question 4
Being socially responsible is generally considered:

A. a good thing to do only when a company is profitable.

B. inappropriate for most firms in today's market.

C. beyond the norms of corporate ethical behavior.

D. more appropriate for regulators, ethical philosophers and clergy with a special interest in social and corporate behavior.
Question 5
Many corporations are shifting from defined benefit to defined contribution retirement programs. When considering changes to retirement programs, companies should consider the ethical issues primarily affecting:

A. shareholders.

B. employees.

C. customers.

D. marketers.
Question 6
During which phase of the strategic marketing plan would the firm address the question of, "Should the firm be relocating its production to another country?"

A. Planning

B. Implementation

C. Control

D. Evaluation
Question 7
During which phase of the strategic marketing plan would the firm address the question of, "Did our actions have a negative impact on any stakeholder group?"

A. Planning

B. Implementation

C. Control

D. Evolution
Question 8
The Ethical Decision-Making Matrix II:

A. is a realistic guide to performance only when profits are strong and performance evaluations are already positive.

B. is a good tool for personal ethics but fails as a basis for a firm's actions when faced with real-world issues.

C. will be ineffective unless the questions are answered without masking incongruent situations and facts.

D. places the burden on the firm's own code of ethics and the actions of senior management.
Question 9
The centerpiece of the Marketing Environment Analysis Framework is:

A. green marketing.

B. competitive intelligence.

C. culture.

D. consumers.
Question 10
One of the goals of value-based marketing is to provide greater value to consumers:

A. at the least profit.

B. using green marketing inflationary currency manipulation.

C. than competitors offer.

D. than consumers can provide for themselves using regional cohorts.
Question 11
The difference between a firm's immediate marketing environment and its macroenvironment is that the macroenvironment is:

A. external.

B. easier to understand.

C. easier to control.

D. the same as the immediate environment.
Question 12
__________ include dress, symbols, ceremonies and language differences.

A. Demographic manifestations

B. Fads and fashions

C. Generational cohort descriptions

D. Visible nuances of a country's culture
Question 13

In New England foot-long sandwiches are called "grinders" while in many other parts of the country they are called "subs." This is an example of a:

A. regional cultural difference.

B. country cultural factor.

C. generational cultural factor.

D. green marketing interpretation.
Question 14

Compared to other groups, the __________ generational cohort is the fastest growing segment of Internet users using e-mail and shopping, investing and banking.

A. Seniors

B. Baby Boomers

C. Generation X

D. Generation Y

Question 15
__________ tend to be individualistic, value leisure time as a high priority, may be a little careless about how the spend their money, and have an obsession with maintaining their youth.

A. Seniors

B. Baby Boomers

C. Generation Xers

D. Generation Ys

Question 16
When inflation increases, marketers need to be concerned about economic impacts including
A. many retailers suffer seasonal losses as consumers buy fewer gifts.

B. consumers will buy more discretionary items, using extended decision making.

C. all businesses will suffer, and that affects their customers and employees.

D. consumers will buy less food.
Question 17
The many demands on consumers today have made it more difficult for marketers to:
A. grab consumers' attention.
B. decide what to offer.
C. deliver products just-in-time.
D. differentiate between the needs of Tweens and Baby Boomers. Reset Selection
Question 18

Improved computer storage capabilities, and the manipulation of consumer information has increased consumers':
A. access to competitive intelligence.
B. privacy concerns.
C. cultural awareness.
D. technological comfort.
Submitted: 2 years ago.
Category: Business and Finance Homework
Expert:  Josie-Mod replied 2 years ago.

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Customer: replied 2 years ago.
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Customer: replied 2 years ago.
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