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From your description I think this was the Candy fashion doll from Deluxe Reading Reading Corporation. Here she is with a picture of her box: http://www.museumofplay.org/online-collections/2/28/91.2009
Occasionally you will find one on ebay. You can follow this link:
Deluxe Reading Corporation was in Elizabeth, NJ and also produced toys under other brand names. The one you may remember from childhood is Topper Toys and they advertised on every children's TVshow I can remember :-) They were also the folks behind the "Dream Kitchen."
Candy was 21"-24" high and was made from 1958-1965. A smaller version (18" tall) was reproduced by the Charisma Company in 2006, including reproduction of her wardrobe. Size is the best way to tell them apart.