Thanks for the inquiry! I found very few sales online, but did find a single 2007 sale on eBay at the $32 level for one book described as, "This is a near mint 1932 BALFOUR jeweler's BLUE BOOK catalog of their wares. 54 pages plus blank order form and thick covers. Ivory clay coated paper was used inside for sharper printed images. They list and show everything from rings and drops to favors to clocks to gifts to bracelets to paper goods and more. 8" wide and 11" tall and 1/8" thick. Only defect is a 3" tear on lower left of front cover. I have not attempted to repair it. A great item for a collector of college jewelry."

It seems that there is a market for these from the fraternity/sorority/university history market. Assuming that they are sold individually, I'd expect to get $20 to $40 each for them when sold over time. As a group, they're perhaps worth a bit less as people don't seem to collect these widely and I saw nothing online to suggest that anyone is putting together or desiring a date-run.